... or so says an interesting article in the guardian media, which tells of how Heavy restrictions on advertising can be surprisingly good for creativity.
it talks about how due to restrictions, advertisers must be a lot more inventive in the way they present their products, which has lead them away from the generic "this product is great, come and buy it" style of advertising.
telling agencies what they weren't allowed to do did seem to bring out a competitive edge in their work
inspiring advertisiers to come up with more interesting adverts is probably very useful for the sales of the product - a piece of work that is eye-catching and original is of course going to grab the interest of the public more than any of the generic adverts surrounding it. restrictions may not be the bane of advertisiers, it might just be the thing that keeps pushing advertising forward.
creative advertising is compared to art in the renaissance, where artist produced amazing work despite being very strictly limitted.
i think i shall email someone in the business to find out if this is true =]
nuff love
x sylvia
Tuesday 30 September 2008
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