shockvertising

public health warnings and charity adverts are becoming increasingly graphic, using shock tactics and attention-grabbing images or taglines to get their message across.
THIS is the link to an article about new anti binge-drinking campaigns launched by the home office, which are to be shown in the evenings to capture their target audience.

THIS ARTICLE, although slightly older, talks about 'shockvertising', focusing on graphic, hard-hitting ads such as the barnados add showing a baby heroin addict.

x sylvia